This article by Megan Garber from TheAtlantic.com is a very good read as to why the songs we love to hate, we also love to love.  It explains a lot, in a lot of detail.  A lot of good, professional DJs know exactly how to read a crowd and react based on the theories in this piece.

TheAtlantic.com:  The Psychological Reason ‘Billie Jean’ Kills at Weddings

Wedding DJ, Sports DJ, P. A. Announcing, Mitzvah DJ, Emcee, Host, Corporate DJ. I get to help people have a great time!